A Support Function Can Help Your Online Business Sell More
Four reasons why support can equal sales.
If you’re a content creator who sells products or services online, you know that providing great customer service is critical to your business. It’s one of the most important ways to create repeat customers — turning one-time buyers into lifelong fans.
However, unlike most big successful software-as-a-service companies, content creators don’t often have an actual dedicated support function.
Sure, money-back guarantees, free lead magnets, freemium newsletter versions, invitations to online communities, and other similar offerings are great. But they’re not the same as having a fully bonafide support function.
There’s just something about a big “support” button on your website that screams, “we’re here for you, no matter what.”
Whether you’re playing the support function yourself or hiring dedicated support staff, it’s a level of commitment that tells your customers that you’re not just interested in making a quick sale — you want to build a lasting relationship.
But the commitment is well worth it. Having a support function can help you sell more in your online business. Here’s how:
